04 Dec
With in-house staff, why do I need to outsource my marketing to an agency?
Ask Silver Bullet: December 2015 I obviously have to declare a vested interest here as our business is supplying marketing support...
2015:
What's your story?
06 Nov
As an established business based in the North East, we are investing in a new website - what do I need to consider for SEO?
As an established business based in the North East, we are investing in a new web site - what do I need to consider for SEO? SEO, or S...
02 Oct
The Rugby World Cup is coming to Newcastle but what effect will it have and how can local businesses benefit?
The most successful businesses will always take advantage of external opportunities whilst others will take a more risk aversive attitude...
25 Sep
Newcastle Latvian Consulate
On Friday 18th September, the Honorary Consulate of Latvia was officially opened by the Latvian Ambassador, Andris Teikmanis. The Latv...
17 Sep
Tough Times in the Patch
Very few marketers will know of the ‘Patch’ – it’s an in-house term for the oilfield and having worked 15 years drilling for oil around t...
02 Sep
What is real time marketing and do I use my social media to execute it?
Ask Silver Bullet: September 2015 Real time Marketing, as the phrase is now coined, will fly in the face of what many of us marketer...
07 Aug
Desktopocalypse Now?
For that last three years marketing experts have been threatening that the digital age is taking over each year, and the same story is on...
06 Aug
The Toxic Olympics
Image credit: IOC It’s been an interesting few weeks for international sport. Following on from Sepp Blatter’s single handed destruction...
03 Aug
Why did Thomas Cook receive such bad press in June and what could they have done to prevent this?
Ask Silver Bullet: August 2015 The end of May and start of June brought us a rich variety of news stories to help us forget the El...
06 Jul
I hear that Google has changed its search mechanism, how will that impact on my Google ranking?
Ask Silver Bullet: July 2015 In February 2015 Google announced a new search algorithm that gave “mobile friendliness”’ or how your...
02 Jun
u-student go live!
One of the most satisfying things we do at Silver Bullet is working on a project together with our client through to fruition and we rece...
12 May
My company is considering exhibiting our products at a major trade exhibition – what advice would you give and what do we need to consider?
Ask Silver Bullet: May 2015 Trade exhibitions are a very important, and, potentially highly profitable, part of the marketing mix fo...
06 Apr
I am told that I need to ‘integrate’ all of my marketing, what does this mean and if it is so important how should I do it?
Ask Silver Bullet: April 2015 Whilst organisations and companies have been “integrating” their marketing communications for hundreds...
17 Mar
Newcastle Launch for Direct Access Barristers
One of the most interesting challenges in marketing is launching new products or services into a region so we were delighted to be approa...
10 Mar
I hear a lot about corporate social responsibility, but will this actually do anything to help my brand?
Ask Silver Bullet: March 2015 We as consumers are becoming increasingly moral in our purchase decisions and our attitudes to brand...
06 Mar
Fusion Hive is here...
This month Silver Bullet are delighted to launch our latest integrated marketing project, Fusion Hive. “Fusion Hive Brings a New Busin...
05 Mar
Newcastle Sport Unites for the Launch of the 2015 Children’s Cancer Run
We were recently honoured to be invited to Kingston Park Rugby Stadium as the stars from the Newcastle Falcons and the Newcastle Thunder ...
10 Feb
I am told that Is “content marketing is king” but what is “content” and why is it king?
Ask Silver Bullet: February 2015 We are now told that “content” is king and that we have to re-shape our entire marketing strategy...
13 Jan
I’ve read that ‘Interactive Marketing’ is the way forward but have no idea what this is?
Ask Silver Bullet: January 2015 Unfortunately, our industry has developed a habit of using techno-babble in marketing terminology....
07 Jan
2015: The Marketing Year Ahead
As our TV screens are bombarded with diet and health food advertising and gyms fill with Brits beginning those New Year’s resolutions it ...