04 Dec
Review of the Year's PR Highlights
Not a real question this month, more of a conversation amongst ourselves to pick out the best and worst examples of PR over the year – ...
2019:
What's your story?
30 Oct
We hear a lot about the environment and ‘Green Marketing’ but is this just a fad and, if not, how can we, a NE service company, take advantage of it?
In essence, ‘green marketing’ refers to marketing goods and services by promoting the environmental benefits they produce or in the way t...
02 Oct
As we approach our all-important Christmas period, how can we promote our High Street toy shop in the face of fierce online competition?
The future of the country’s shopping habits and the ‘Bricks vs Clicks’ debate is something that should concern both consumers and retai...
11 Sep
I understand the reason for branding and marketing in consumer goods, but are these important for business to business brands?
The short answer is yes, but I’d have to admit a vested interest in this considering around 80% of Silver Bullet’s current business is fr...
02 Aug
Our company is frequently offered sponsorship opportunities but how do we decide and evaluate what these are really worth?
Our company is frequently offered sponsorship opportunities but how do we decide and evaluate what these are really worth? You’re way ...
03 Jul
How relevant is the re-launched Hovis TV advert in modern times?
It’s interesting that although Ridley Scott’s iconic ‘Bike Ride’ TV advert for Hovis was only broadcast in 1973, it’s already assigned in...
24 Jun
Green Hydrogen – What’s All The Fuss About?
Currently, hydrogen is mainly used as a raw material in industry but is increasingly in focus as a medium for storing energy and as a f...
04 Jun
What lessons can be learnt from Boeing’s fall from grace?
I think there’s two main lessons to be learnt from the Boeing air crashes and the company’s response to these, one of which concerns PR a...
22 May
Offshore Sector Boost For Wescott
With Europe alone investing some €27Bn in new windfarms in 2018 (Wind Europe Report April 2019), the boom in coatings for offshore struct...
21 May
Triple Success For JDDK At Sherwood Forest Visitor Centre
Newcastle-based JDDK Architects are celebrating a triple success for the Sherwood Forest Visitor Centre which won both the Community Bene...
01 May
What does a ‘Disruptive Brand & Disruptive Marketing’ actually mean and involve?
‘Disruptive’ is one of those phrases that the marketing industry loves as it can cover a multitude of sins and is currently right on tren...
29 Mar
You wrote about the Greggs’ Guerilla Marketing last month – what other examples have there been?
2018 was actually a good year for marketing stunts and brought about welcome relief from the madness of politics and Brexit. I loved Greg...
07 Mar
What exactly is Guerrilla Marketing and is it effective?
If you were fortunate enough to be in Newcastle this Christmas and wandered down Northumberland Street to see the famous Fenwicks window ...
30 Jan
What do we do if we win a pitch for business but never hear from them again?
Aahh, the eerie silence of The Curse Of The Phantom Win… It’s when you’ve carried out your victory dance, geared up for the inco...
10 Jan
How is Facebook’s recent algorithm change affecting business pages?
Business Dictionary describes an algorithm as a ‘step by step procedure designed to perform an operation’. Facebook has created a procedu...
03 Jan
Planning Permission for Kielder Planetarium
Newcastle-based architectural practice, JDDK Architects, have secured planning permission from Northumberland County Council on behalf of...